DBS Bank reported a threefold increase in millennial retail clients upgrading to its priority wealth platform, DBS Treasures, during the first half of 2026 compared to H1 2025. Across all retail demographics, upgrades to Treasures surged 180% year-on-year, while investment balances for clients who transitioned in 2025 grew nearly sixfold. This upward mobility is driven by younger affluent customers in their 30s and early 40s seeking structured financial advice earlier in life. Andrew Bok, head of DBS Treasures Singapore, noted that starting early provides long-term flexibility, highlighting that 70% of new Treasures clients in H1 2026 originally began their relationship as standard retail banking customers.

To support this rapid expansion, DBS announced plans to add over 600 frontline advisors, relationship managers, and platform engineers by late 2028. The bank is also expanding its physical wealth footprint, opening 18 new wealth centers and upgrading 36 existing locations across the region by the end of 2027—increasing its DBS Treasures wealth center presence in Singapore by 50%. These spaces focus on advisory consultations rather than transactional banking. Operational efficiency is further supported by AI-driven tools, which have halved the onboarding turnaround time for new wealth clients and freed up relationship managers to focus on personalized portfolio reviews and long-term planning.

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