Thailand’s e-commerce market is projected to expand from $35 billion in 2025 to $60 billion by 2030, reflecting a 12% compound annual growth rate (CAGR), according to Worldpay’s Global Payments Report 2026. Over the same timeframe, the point-of-sale (POS) market is expected to grow at a 5% CAGR, rising from $209 billion to $262 billion. Visa continues to dominate the domestic card market, securing a 67% market share, followed by Mastercard at 28%, alternative schemes at 4%, and American Express at 1%.
Account-to-account (A2A) transfers have solidified their position as Thailand’s primary payment mechanism, largely driven by the Bank of Thailand’s PromptPay system. In 2025, A2A transfers represented 44% of total e-commerce value and 43% of POS spending, supported by a 10% year-over-year surge in transaction volume through August. Digital wallets are also gaining traction, fueled by ubiquitous QR code usage, TrueMoney, and ShopeePay; digital wallets accounted for 25% of e-commerce and 13% of POS transactions in 2025, with modest growth projected across both channels through 2030.
While card usage remains low—credit cards represent 10% of e-commerce and 9% of POS spending, with debit cards holding 3% across both—cash is experiencing a steady decline. Cash accounted for 30% of POS value in 2025 (down from 68% in 2019) and 15% of e-commerce transactions. Although cash usage remains relatively higher in rural and suburban regions compared to urban centers like Bangkok, the rapid adoption of PromptPay continues to accelerate the shift toward digital channels nationwide.
Click here for more on Finance and Investing
