DBS has rolled out iCoach, a generative AI (gen AI) powered coaching platform designed to provide its employees with personalized, 24/7 career guidance.
AI-Powered Career Guidance
Developed in partnership with Marshall Goldsmith, a renowned coaching expert, iCoach aims to overcome the traditional challenges of scaling effective and affordable coaching. Typically, one-on-one coaching can be expensive and difficult to deliver broadly. DBS believes gen AI offers a solution by providing tailored and actionable advice based on an employee’s specific role, function, and potential internal career paths.
Benefits for Employees and the Bank
DBS anticipates that employees at all levels will benefit from iCoach by receiving expert advice on various topics, including career development, work-life balance, leadership, and mental wellness. This initiative aligns with broader industry trends: data from the International Coaching Federation and Better Up Career Coaching indicates that 70% of individuals who receive coaching experience improved work performance, relationships, and communication skills, with 80% reporting increased self-confidence.
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