Gucci attempted to replicate the allure of summertime sunsets at Milan Fashion Week on Friday, showcasing a vibrant collection that occasionally referenced the 1960s.
The “Casual grandeur” spring/summer 2025 collection by creative director Sabato De Sarno opened with a fitted jacket that zipped up and floor-length pants that had slits on the bottom that opened up over sneakers.
Models donned see-through lace gowns and draped or sleeveless skirts in a variety of colors embellished with golden buckles.
Short A-line skirts, structured jackets, and shorts were some of the designs that referenced 1960s fashion. Long denim pants and tank tops were paired with long coats. Fringes of glitter graced a few coats.
According to the show notes, De Sarno alludes to the “moment the sun dives into the sea at the end of an August day” as models walked down a red catwalk with lighting that ranged from white to warmer tones.
“It’s the moment we find ourselves. This collection is a tribute to those moments and an invitation to stop, seek your own moment,” he said. The show drew Oscar winner Jessica Chastain and Italian tennis star, world No. 1, Jannik Sinner among celebrity guests.
Large summer hats, a variety of handbags, and shoes ranging from transparent heels to loafers and boots were among the accessories.
De Sarno used a color scheme that comprised orange, red, white, gray, brown, and various tones of green.
Since replacing former designer Alessandro Michele, who was renowned for his eclectic, gender-neutral looks, De Sarno has been revolutionizing the Italian luxury brand. He debuted as a Gucci show presenter a year ago with his clean, minimalist designs.
“A year later, this collection shows an accomplished journey of construction,” De Sarno said.
Half of the sales of the French luxury business Kering are made up of the main brand, Gucci.
Kering announced in July that second-quarter revenues had declined more than anticipated. The company predicted a difficult second half of the year as it attempts to revitalize Gucci amid slowing Chinese consumer demand.
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