Despite high adoption of predictive analytics—used by 88% of APAC banks—a FICO poll indicates that most institutions in the region have not mastered hyper-personalization. A key finding is the disconnect between data usage and execution: only 11% of banks rate their personalization strategies as highly advanced. The majority of banks face operational hurdles, notably the fact that 72% have customer communication channels that are either siloed or poorly integrated. Automation also remains limited, with half of the surveyed executives stating that less than 50% of customer decisions (e.g., personalized offers, fraud alerts) are automated. FICO noted that the use of real-time data for insights is still at minimal or moderate levels for most respondents, suggesting that many banks are not fully leveraging their data.
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