OpenAI said on Thursday that it plans to combine its ChatGPT app, Codex coding tool, and browser into a single desktop “super app” aimed at making the user experience more seamless.
The company said President Greg Brockman will temporarily oversee the product revamp and related organisational changes, while Chief of Applications Fidji Simo will take charge of the sales team as OpenAI gets ready to promote the new app.
In an internal note cited in the report, Simo said the company had been spreading its efforts across too many apps and systems and now needed to simplify. She added that this fragmentation had slowed progress and made it harder to meet OpenAI’s desired quality standards.
According to the report, executives believe consolidating the tools into one app will help OpenAI use resources more efficiently as it faces growing competition from rival Anthropic.
Earlier this year, OpenAI introduced a standalone desktop version of Codex as part of its push to expand its footprint in the AI code-generation market.
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