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Thailand discourages discounts and aims for high valued tourists

Thailand discourages discounts and aims for high valued tourists


Thailand discourages discounts and aims for high valued tourists

BANGKOK, July 4 (Reuters): Thailand government ministers on Monday urged hotel businesses and private hospitals to refrain from offering discounts to tourists. Thailand faced severe loss in tourism due to a hike in the number of tourists. So, the ministry had asked the Tourism institutes and organizations to focus on raising the value as a premium travel destination. It had witnessed a steady revival of 2 million foreign visitors by 2022. The tourism industry in Thailand had almost collapsed due to the pandemic. Later, this year tourism faced potential growth from January to June of this year, says the Minister of Tourism.

Deputy Prime Minister Anutin Charnvirakul said, "We cannot let people say they came to Thailand because it is cheap, but should say because it works and is reasonable." He also said this adds value to its tourism as he echoed the remarks of the tourism minister.

Thailand welcomed approximately 40 million visitors in pre-pandemic 2019. The visitors had spent nearly 1.91 trillion baht ($53.53 billion), equivalent to 11% of gross domestic product. This year despite the calibrated moves to end quarantine requirements, it had witnessed a slump to 6.7 million in arrivals and 428,000 in income. The estimated arrival of foreigners in 2022 is around 10 million arrivals. Despite the slumped arrival rates this year, Thailand has launched a long-term visa program for wealthy foreigners and skilled workers. They stuck to the plan of influencing high-spending visitors, despite major jobs and business losses in tourism during the pandemic.

Source: https://www.reuters.com/world/asia-pacific/sell-premium-thailand-discourages-discounts-wants-high-value-tourists-2022-07-04/ 

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