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TJX sales could increase in 2023 as consumers shop sales for high-end fashion labels.

As inflation forces bargain-hungry but brand-conscious customers to off-price retailers offering more affordable deals and promotions, TJX Cos Inc is likely to experience strong growth in yearly sales.


TJ Maxx is the flagship chain of the TJX Companies.

Feb 21 (Reuters) - TJX Cos Inc (TJX.N) is likely to see a strong growth in annual sales as inflation pushes bargain-hungry but brand-conscious customers to off-price retailers offering cheaper deals and promotions.

The expected surge in demand for companies such as TJX, Ross Stores (ROST.O) and Burlington Stores Inc (BURL.N) follows a dull 2022 in which pandemic-weary consumers refreshed their wardrobes by splurging in U.S. department stores and retailers.

But their spending spree took a blow from soaring prices, forcing a large section of customers to curb their purchase of discretionary items such as high-end apparel.

"Off-prices are a great place to get branded merchandise at much cheaper prices than you would get at the department store or other full price retailers," Edward Jones analyst Brian Yarbrough said.

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