On Monday, a U.S. federal judge set a Sept. 9, 2024, start date for a jury trial. Last year, the U.S. Justice Department and a coalition of states filed a lawsuit against Google (GOOGL.O). The lawsuit accuses the company of abusing its dominance in digital advertising technology.
In January 2023, the government filed a lawsuit accusing Google of monopolizing the digital advertising market and stifling competition. It advocates for forcing Google to sell its ad manager suite.
Google has denied the allegations and stated that if the lawsuit is successful, it will “slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow.”
The Justice Department, along with Virginia and other states, requested a July trial in Alexandria, Virginia. However, U.S. District Judge Leonie Brinkema, citing logistical issues, ordered against a summer trial.
On Monday, representatives from Google and the Justice Department declined to comment on the trial date.
Google also faces a March 2025 trial in a US federal court in Texas, where a similar lawsuit from Texas and other states is challenging its ad tech practices.
In a third case, a U.S. judge in Washington, D.C., is expected to hear closing arguments in May. The lawsuits, filed by the Justice Department, Colorado, and other states, challenge Google’s web search dominance.
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